A fresh, research-based look at
how companies can better compete with
tech giants, on their own terms
A blueprint for
uncovering your company’s hidden strengths
Taking readers on a global journey, Zhu and Cao showcase a variety of companies and illustrate how companies identify their path for growth in the digital age by leveraging their unique capabilities. The book will help you spark innovative solutions and capabilities—including new products, services, strategies, and advantages—that mere imitation could never provide.
Praise for Smart Rivals
In “Smart Rivals” Feng Zhu and Bonnie Cao masterfully capture what it takes for innovative companies to thrive in a marketplace dominated by tech giants. Their strategic frameworks and real-world examples are a treasure trove for any organization aiming to survive and thrive despite the odds. Whether you’re an established player being disrupted or are yourself a startup, Zhu and Cao will provide you with crucial insights into how companies can rally their people, purpose, and strengths to outwit seemingly unstoppable competition.
Hubert Joly
Former Chairman and CEO, Best Buy; author, The Heart of Business
Smart Rivals
Meet The Authors
Feng Zhu
MBA Class of 1958 Professor of Business Administration at Harvard Business School, is an expert on platform strategy, digital transformation, and innovation. He codirects the Platform Lab at the Digital, Data, and Design Institute at Harvard and serves as the co-chair of the Harvard Business Analytics Program.
Bonnie Cao
Is an award-winning former journalist for Bloomberg News. She has written extensively about companies in tech and traditional industries in the U.S. and emerging markets. She is currently pursuing her PhD in Business Administration at Harvard Business School.
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